30 October 2012

Conversion and cost-effectiveness analysis for e-mail marketing campaigns

The IdoSell.com on-line stores gained possibility of checking cost-effectiveness of e-mail marketing campaigns. We are not talking about the opening rates or "click" stats, but the real cost-effectiveness of your sale.

New function is handled by two modules - E-mail marketing Pro and Conversion and cost-effectiveness analysis. Every campaign sent can be now analyzed. Now you can compare campaigns not only by marketing stats (OR and CTR), but also business and investments payback.

In addition, the Conversion and cost-effectiveness analysis module was equipped with grouping and ungrouping options during campaign analysis process: CPA, newsletter, triggered messages and affiliate program. New information also appeared in e-mail campaign stats.