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Webhooks are an effective communication method for online applications that let you send requests to an arbitrary URL whenever certain events occur in a shop, e.g. an order is made, the basket is edited, a customer registers, etc. The target system will get notified automatically which eliminates the need for polling the shop API directly to find out about any changes. This feature is one of many we implemented as part of our Open System as a Service philosophy.

Communication via webhooks can be used, for example, when integrating marketing platforms, ERP systems or CRMs for e-commerce.

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