IdoSell makes all product data available as a single XML data feed. It contains all the required information, such as product descriptions, prices, stock levels and custom parameters. In order to integrate such data with an external system that requires a certain content structure, you can make use XML transformations by creating a custom product data feed and specifying an XSLT driver. This lets you integrate you shop's data with any external service, such as a price comparison site or an affiliate program.