21 August 2018

Online store combined with product catalog turned out to be an ideal way to generate sales leads for advanced systems offered by Europa Systems

Individual solutions prepared for Europa Systems diverge quite far from the standard implementation for a typical online store which main goal is to sale online. In case of a custom system prepared for Europa Systems, the roles are reversed. The main goal of the system is to generate sales leads for advanced systems, which, combined with traditional online sales, drive organic website traffic and "sell products without prices" (in the form of the Product Catalog).

What other interesting solutions Europa Systems uses and why the roles on the site have been reversed, you will learn after reading this extremely interesting Case Study.