Best online selling solutions
Edu blog

We handle hundreds of thousands of transactions generated by thousands of IdoSell online stores every day. What we create and describe in this section is the valuable knowledge resulting from hard data, analyses and our observance of Polish and global e-commerce.

Edu blog - IdoSell online stores

Subscription sales in an online shop - in which industry will it work best?

Subscription sales are the future of e-commerce. It provides shoppers with a convenient, personalised and less expensive way to get the items they need on a regular basis. Launching the subscription will help maximise revenue and increase customer satisfaction and loyalty. Find out what the subscription model is, its benefits and in which industry it will work best.

How to build friendly URL links in an online shop? Tips from IdoSell

A URL (uniform resource locator) is in most cases a pointer to a web page. What should a good URL look like? Which elements are important and what affects SEO? Check how to build Google-friendly URLs and be high in the search results. This will help you reach new customers and increase your sales as a result.

The eight mistakes you most often make in an online shop. How to avoid them?

Do you run an online business, but your shop is not selling? The results are worse than a few months ago? Running an e-shop is quite a challenge. Find out which e-commerce mistakes you make most often and what you can do to make your shop work properly and attract customers. Read the article and discover eight ready-made solutions for your business.

How to create social media posts that sell? Ways to attract new customers

Imagine if your products could reach more than half the people around the world. Seems unrealistic, right? Not necessarily. According to Digital 2022 Report, prepared by HootSuite agency and WeAreSocial, social media is actively used by 4.62 billion users worldwide! So how can you use the potential of social media to reach at least some of these people? Here are four proven ways to get new social media followers.

How do you successfully combine selling in a marketplace with your own online shop?

Marketplace can be compared to a large virtual marketplace, where many people offer and sell their assortment at the same time. With a marketplace, you can present your goods in new places, which means many potential customers. However, remember that it is worth developing your brand and investing in your own online shop, and treat the marketplace as an additional sales channel. This way, you will not be dependent on external services and you will not pay commissions on items sold.

Abandoned baskets in an online shop. How to deal with them and how to prevent them?

An abandoned shopping cart means an unfinished shopping process. This is the bane of today's e-commerce sellers. There are many situations when a customer selects a product in an online shop, adds it to the basket but in the end does not buy it, because according to a study conducted by the Baymard Institute, almost 70 percent of transactions do not end with completing the order. What are the most common reasons and how can they be prevented? How to save an already abandoned shopping cart? Check out the advice from IdoSell.

How to create banner ads that sell? Check out tips from IdoSell

A web banner is a type of graphic advertisement that is placed on a website. Its purpose is to attract and encourage the recipient to read the message, i.e. the advertisement. Clicking on the banner takes the customer to the promoted page, for example, to a given product category or to a specific commodity. How to create banners that sell? Which banners are most often clicked on? What are good and bad practices for creating banners? You will find out in the article below.

Fulfillment for e-commerce. When is it worth running an online shop without a warehouse?

Fulfillment for an online shop means outsourcing logistics and taking over the warehouse from an external partner. This partner then processes orders, handles returns, negotiates contracts with couriers and is responsible for packaging the goods. Thanks to this you can save time and money which you invest in maintaining your own warehouse. Check what are the advantages of fulfillment and for whom it will be the best solution.

Why is shop design crucial for conversions? Take care of your online image

ow an online shop looks and what first impressions customers have is of great importance for conversions. UX, or user experience, is the principle of designing a website so that it is as practical and intuitive as possible, easy to navigate and pleasant to browse. Which shops sell the most? Why is it important that the design of a shop is usable? Find out in the article below.

Get your shop ready for the season. The biggest e-commerce challenges before Christmas

December is a particularly busy time for the entire e-commerce industry. Customers buy more and make spontaneous purchasing decisions more frequently. For retailers, the end of each year is a time when not only sales, but also marketing and logistical challenges arise. So what is worth paying attention to? What else can you improve in your shop? We explain in the article below.

Record-breaking Black Friday in IdoSell shops. GMV at the level of PLN 1,65 billion

Black Friday in 2021 was record-breaking for IdoSell sellers. Customers bought significantly more than in the other weeks of November. In November 2021, the GMV (Gross Merchandise Value) of online shops based on the IdoSell platform was almost 1,65 billion PLN. Check out the summary of how Black Friday, Black Week and Cyber Monday performed this year.

Promotion module - FAQ after IdoSell webinar. Plan sales in your online shop

The busy shopping season of Black Week and Christmas gift buying has begun, which means huge e-commerce traffic. How to make the most of this time? Get to know the new module from IdoSell better and plan effective promotions in your online shop. IdoSell's expert, Katarzyna Kapanajko, answers the questions you asked during the webinar.

Go cross-border and sell to the Czech Republic and Slovakia. How e-commerce looks like in our neighbours

'''Cross-border, or foreign sales, is a clear trend in Polish e-commerce. Some of the most popular e-commerce destinations are the Czech Republic and Slovakia. What is the specificity of online markets in our southern neighbours? Is e-shopping fashionable in the Czech Republic and Slovakia? What products are most popular there? What integrations will help you sell to the Czech and Slovak markets? We explain in the article below.'''

Cross-border challenges. How to effectively prepare your shop for international sales?

Cross-border, or international sales, is an increasingly popular trend in e-commerce. Going to foreign markets offers a lot of opportunities, such as higher sales and building a strong brand, but it also comes with a few challenges. Check what are the most common fears of merchants before cross-border and how to respond to the needs of customers from other countries.

Black Friday in your e-shop. Explore ideas for effective advertising and marketing

Black Friday, the big sales holiday, in 2021 falls on 26 November. Prepare your offer in advance and plan your advertising campaign in detail, because this is the time when you can experience record sales increases. Remember that if you don't get your advertising right, you could miss out on big money. In the following article we present ideas for effective advertising that will draw traffic to your shop.