Edu blog - IdoSell online stores (December 2021)

December is a particularly busy time for the entire e-commerce industry. Customers buy more and make spontaneous purchasing decisions more frequently. For retailers, the end of each year is a time when not only sales, but also marketing and logistical challenges arise. So what is worth paying attention to? What else can you improve in your shop? We explain in the article below.

Black Friday in 2021 was record-breaking for IdoSell sellers. Customers bought significantly more than in the other weeks of November. In November 2021, the GMV (Gross Merchandise Value) of online shops based on the IdoSell platform was almost 1,65 billion PLN. Check out the summary of how Black Friday, Black Week and Cyber Monday performed this year.