When opening or moving a store to a new platform, the most often underestimated stage is supplying it with products. Wrongly, because they are one of the most important elements of the store. After all, it is the potential customer who is looking for them, entering e.g. from a search engine Google or simply exploring the store. Our statistics clearly show that the most common customer choice is the product card page. It is on this page that the customer makes a purchase decision. A properly presented product on the card, with a rich description, parameters and good quality photos, clearly increases the store's chances of selling.