Internet Offer Format (IOF)

Internet Offer Format is a XML standard for product data exchange in IdoSell Shop online stores. As it is provided under the Creative Commons license, it can and is used in a number of external solutions.

What is the Internet Offer Format?

Internet Offer Format Internet Offer Format is a XML standard for product data exchange in IdoSell Shop online stores. As it is provided under the Creative Commons license, it can and is used in a number of external solutions. Its structure aims to provide an efficient way for exchanging data about products, prices and special parameters.

We created the IOF standard based on our experience with thousands of ecommerce integrations, when we found that a cohesive way of describing products for online trade is required. The format itself is open, based on the Creative Commons license and can be used by anyone as long as they do not resell it under a different name.

IOF Format - Schematics of operation

Features and advantages of the Internet Offer Format

The IOF standard lets you set and update your store's offer as well as share product data between stores and external services.

The format includes support for:

  • multiple languages, useful for international stores
  • setting product stock levels for individual warehouses
  • manufacturer codes and standards
  • product weights
  • suggested retail prices (SRP)
  • strikethrough prices (STP)
  • product attachments, e.g. video files, pdf documents, audio files, etc.
  • product pictures in multiple formats and resolutions
  • product icons for shop pages and external services
  • warranties, with descriptions and terms
  • parameters and their contexts, which can contain e.g. product technical specifications for filtering
  • product variants which allow for differentiating products in groups

IOF advantages for wholesalers

We took into account how resource intensive it can often be to generated product offers for large internet stores, e.g. wholesalers. That is why the most essential product data, such as price and availability, is also available in separate, more compact file - light.xml which can be generated quickly and on demand.

If you would like to enable comprehensive exchange of both product and order data for your clients, you can use IOF in combination with the Internet Cross-docking and Drop-shipping format. Both standards enable full, automatic synchronisation of wholesale and retail stores.