Frequently asked questions about Google Analytics

Here you can find the answers to frequently asked questions regarding ecommerce set up, goals and general performance of Google Analytics for IdoSell Shop.

Is the goal configured in Google Analytics counted if a buyer refreshes the page or navigates one step back before placing an order?


Google Analytics reports support actions like navigating back or refreshing pages. The goal is counted and the page from which a customer has taken a step back will be also marked in the funnel visualization.

Is the goal counted if a customer skips one of the steps in the funnel?


Google Analytics automatically fills skipped steps and thus, the goal is counted.

What does the option Required in the first step of the funnel mean?


If the option Required is marked in the first step, the funnel visualization report will only include the goals for which the conversion started with this step. In case of IdoSell Shop, the option rarely influences the correctness of the reports, however, it is advised to leave it unmarked.

Does every completion of the checkout process mean that a goal is completed?


If a user completes the checkout process a few times during a single session (within one visit), the goal is counted only once.

What is the aim of the "Support Display Advertising" option?


By choosing this option, the code is slightly changed. It enables the use of AdWords remarketing. More information regarding this functionality can be found in the description of Google Analytics statistics.

Demographics and interests reports do not work - how can I activate them ?

Collection of demographics and interests data of users is not active by default in the tracking code. To use these reports, go to the MARKETING\Www statistics\Configure Google Analytics and set the Support for Google advertising network to yes.

How to turn on the option of improved link analysis ?

Improved links analysis is activated by default for customers using the integration in MARKETING\Www statistics\Configure Google Analytics. To enable it in Google Analytics, you have to:

  1. Go to the Administrator section at the top of the page.
  2. Go to the appropriate web service and then click on the Service Settings.
  3. In Page content analytics select Use improved links assignment function.

If the option of assigning improved links is active, Analytics report in the page content will load longer than without an active option.

What are the benefits of the improved link analysis feature?

The benefits of improved link analysis are:

  • Separate data for different links on the page that have the same destination (for example different menu items leading to one product card).
  • The distinction between page elements leading to many places (for example search)
  • The ability to track buttons, menus and activities written in JavaScript.

Are any shop frontend modifications necesarry to support improved link analysis?

Apart from changes in the configuration of your Google Analytics account described above, you should tag internal links in your online shop. Thus, the report will be able to distinguish clicking on the "Contact" link in the top menu on the page, from clicking on "Contact" in the footer.

The user of the panel can tag links created in places such as product description or HTML and JavaScript snippets. To change link structure in places such as shop menu, you should contact our graphics department.

You can tag your links in two ways:

  1. Give each link is an individual ID - adding identifier to link might look like this:
    <a href="link_address" id="footer">
  2. Give ID to the block of links - if Google Analytics can not find ID in the markup of the link, it will check if the ID is included in the parent element. You can ask our graphics department to, for example, add a parameter in the form of id="menu1", id="menu2", id="menu3", etc.

Our store is shown in Google Analytics as a source of conversion - what can I do to make the report show the actual source of a visit?

Shop page is shown as the source in a situation where the main domain is www.myshop.com and in case of SSL connection (when placing an order) uses a Wildcard certificate for a technical domain, for example www.myshop.idosell.com. In case of such configuration, while placing the order a user is redirected to a technical domain from the main domain, which makes the main shop domain the source of the order. The situation can be solved in several ways:

  1. Redesign the frontend - links to the technical domain with SSL can be suitably adapted, so that the source of visits will be forwarded to Google Analytics in its original form.
  2. Buy a SSL certificate for the shop domain - thanks to this solution, redirect will not take place when placing an order. We recommend the use of an easy-to-use Certum integration to quickly order and install a certificate for your own domain.
  3. Turn off Wildcard SSL certificates- this solution is not recommended due to legal requirements that impose additional data protection on online shops.

If you do not use any of the above tips, the source of orders will not be recognized properly in reports such as Google Analytics.

I still have the old, classic tracking code in the Google Analytics panel - can I switch to Universal Analytics?

  1. After logging in to your account, go to the Administrator page and choose the account & service you would like to update.
  2. Click the Upgrade to Universal Analytics in the service column.
  3. Click Upgrade

The upgrade process can take up to 48 hours.

Is it is possible to track offline traffic with Universal Analytics?

One of Universal Analytics capabilities is not only to tracking online shopping, but also offline, for example in a brick-and-mortar store or over the phone. Currently, offline tracking functionality is not supported in the IdoSell Shop panel.

How can I turn on Enhanced Ecommerce in IdoSell Shop?

Activating Enhanced Ecommerce tracking in Universal Analytics in IdoSell Shop is very simple and comes down to its activation. You can do it in MARKETING / WWW statistics and remarketing / Configure Google Analytics, turning on Enhanced Ecommerce tracking in Universal Analytics. Remember that it is also necessary to activate the service in the Google Analytics panel. Instructions can be found below.

Should I introduce any changes in Google Analytics to activate Enhanced Ecommerce?

Yes. Service activation is necessary. Simply follow the instruction below:

  • Go to the GA panel then Administration menu,
  • In the View column choose: E-commerce settings
  • Turn on Enhanced Ecommerce configuration, where it will be necessary to define the Checkout Process
  • Define two steps, entering your own names for given steps which will be visible in reports.
  • First step will correspond to a payment methods page (namely order1.php in the structure of the store)
    • The second step is a page before order completion (corresponding to order2.php) .
    • The page after placing the order, namely step three, has been already marked for you (in the structure of the store it is the orderdetails.php page) .

NOTE: For the purposes of the Enhanced Ecommerce, all stores have a prepared mechanism to identify three steps of the Checkout process, of which only the initial two should be named in the Google Analytics panel. The name of the last step is imposed by Google Analytics - in the Checkout Behavior Analysis report it will be visible as session with completed transactions.