Owners of e-stores can easily measure and analyze traffic in their online stores. Such analysis allows to draw conclusions on the basis of which changes in the store and in advertising campaigns can noticeably increase the revenue of your company. Is it difficult? No. Can everyone handle it? Yes. How then one should approach web analytics?
Google Analytics is probably the world's most popular free tool to conduct web analytics. You just have to install a special tracking code in your online store - using our integration - and you can enjoy professional traffic statistics. However, without a proper setup and interpretation skills, the tool will have no value for you. So how to work with Google Analytics?
Filters are one of the most important and the most underrated functionalities of Google Analytics. With filters you can for example block counting the traffic coming from your IP address. This procedure will make the statistics more accurate because they will not take into account all visits generated by you and your employees.
Define goals to measure sales conversions in your store. Observation of reservation realization will allow you to optimize advertising campaigns, as you will learn:
Such knowledge will help you make decisions in which advertising channels to invest and how to select marketing messages to generate the highest sale possible.
Integration of statistics from Google AdWords advertising system will allow you to better measure the effectiveness of ads. With this combination, you will see which keywords generate most conversions and which have the highest bounce rate. Making key decisions will become much easier.
If you learn how your real users navigate through the online store, how they behave in the check out process, where they came from and what is their demographic profile, then your promotional activities in the Internet will gain splendor. The earlier you include Google Analytics in your strategy, the better for your wallet. Get to know your customer before he does it.