The new "Google merchandise and advertising" module captures the previously scattered options for managing merchandise and advertising on Google. For customers of the Google Ads by IdoSell service (formerly IAI Ads), it offers additional diagnostic functionality that allows to optimize the quality of the offer, as well as additional statistics illustrating the activity of goods on the Google Shopping tab (Free Listings)
The new module "Google merchandise and advertising" can be found in the section: MARKETING AND INTEGRATIONS / Google goods and advertising .
We have transferred functionalities enabling the management of goods and advertisements on Google to it:
If you are a customer of the service Google Ads by IdoSell (formerly IAI Ads), then as part of the new module:
At the end of 2020, Google introduced the option of free displaying products in the Shopping tab as part of the enhanced listings on surfaces across Google. With the appearance of this service on Google, we have activated it for all service customers Google Ads by IdoSell (formerly IAI Ads), and now we additionally allow you to track its statistics in a new tab Free Listings as part of the service statistics Google Ads by IdoSell.
Due to the fact that your Google Merchant Center account (created as part of the Google Ads by IdoSell service) has an active product information service on the Google Shopping tab, your products are also visible for free in the Google Shopping tab, where they have a chance to convert:
The quality of the offer sent to Google Merchant Center determines whether the products will be displayed in Google Space. In order to help you increase the chances of conversion and make the most of the possibilities of free presentation of your products on Google, we have extended the possibilities of diagnosing your product feed.
Merchant Center accounts are reviewed regularly and if your merchandise data is found to be non-compliant with the listing quality requirements, your merchandise may be rejected and your Merchant Center account suspended. Disapproved products don't appear in Shopping ads or Free Listings. That is why it is so important to have an ongoing insight into the quality of your goods data, which will allow you to easily identify and solve problems regarding your offer.
All you need to do is select the option in the new module: Check and correct the compliance of goods with Google requirements / Correct diagnosed problems with goods in Google Ads by IdoSell and Free Listings.
In the Account and merchandise issues section, you will find a list of identified issues with your merchandise or the account itself.
The product will be disapproved if the product data on the item sheet does not match the product information on your website.
This means that the product should be corrected according to the Google recommendations available under the question mark icon, the corrected product will be sent again. It can take up to 12 hours to verify that a data violation is resolved.
Product alerts alert you to issues that are reducing the effectiveness of your ads and free information, or that could cause your product or account to freeze in the future if you fail to resolve them.
These products will still show with Shopping ads and free information, but their effectiveness may be limited.