A web banner is a type of graphic advertisement that is placed on a website. Its purpose is to attract and encourage the recipient to read the message, i.e. the advertisement. Clicking on the banner takes the customer to the promoted page, for example, to a given product category or to a specific commodity. How to create banners that sell? Which banners are most often clicked on? What are good and bad practices for creating banners? You will find out in the article below.
A web banner is the virtual equivalent of a billboard. It can be a static graphic or a dynamic animation. Banners occur in various forms, including as a traditional banner (rectangular form of advertising placed at the beginning of the online shop), button (smaller banner, rectangle in the standard size of 120x60 pixels) or toplayer (pops above the content of the page, quite cumbersome for the user and hard to miss).
IdoSell tip: Prepare different banner widths, depending on the screen size of the device on which they will appear.
When choosing a form of online advertising, pay attention to the subject matter, the purpose of the advertisement and the recipient, i.e. who the banner is supposed to reach. An important factor is the uniqueness and nature of the ad; these often determine its success.
Too much information is not advisable. It causes message fatigue and ultimately the opposite effect to that intended.
How can you structure your message? Remember about proportions, margins, space between paragraphs. Aesthetically pleasing banners naturally attract the eye and evoke positive impressions and trust.
Ad optimisation is not just about experimenting with the look of your banners, but also about targeting them appropriately. Think through issues such as target group selection (gender, age, location), keywords, destinations and topics.
If you want to design an effective banner that sells, take care of:
Check out the most common mistakes that marketers make when designing banners. Avoid badly designed banner ads in your online shop.
CTA (call to action) button must attract attention and be perfectly visible. It is worth, for example, increasing the font size, placing it in a contrasting, bright colour or adding it in the form of a button.
You can bet on simple and understandable slogans that encourage people to take a specific action, such as "Take part", "Buy now", "Call", "Check" and many others.
'Learn the role of banners in an online shop and what you gain from well-designed banners. Join the free IdoSell webinar and find out how to prepare and optimise your banners from the technical point of view and what information should be included on them. E-commerce experts will also explain how you can easily and quickly set up banners in the IdoSell system. Join us on February 3, 2022!