On-line stores can now automatically report positive feedback (comments) to their auctions. You can report them automatically, if customer paid for order and wrote a positive feedback/comment. Positive feedback is the most often one, so work with auction after-sales support will be much easier and more effective.
As a small reminder, at the end of July 2012, we have introduced a new auction listing module, that also allows to manage the process of reporting feedback/comments for customer on basis of templates. IAI-News about this can be found here. Feedback reporting module description can be found at Comments for auction site customers.