Running an online store in the long term is a real challenge. Rapidly changing trends require the design of your store to be always up-to-date. In order to meet these requirements, cyclical refreshing is as important as the initial design. In IdoSell you have the freedom to customize your store to the latest trends. You can do it through minor systematic changes, or use one of available implementation packages . Check out how a thorough shop redesign looks in practice on the basis of Meblepumo.pl
After 6 years of conducting business, facing rapidly changing trends, and in particular increasing mobile traffic, the shop required changes in mobile solutions. In 2016 Meblepumo.pl has undergone redesign. Within one of the implementation packages a new, clean and modern RWD shop was created, along with the new logo . Prior to implementation, A/B tests were performed, which indicated the most friendly (UX) layout for customers. Increasing traffic on mobile devices and tablets made us upgrade our store We also changed the whole shop design in order to make it more customer friendly. Traffic on this site has not increased so much, but improved conversion significantly. It was worth to invest our time and money in changes - say Violetta and Tomasz Lisoń.
Homepage of Meblepumo.pl before the redesign.
Demanding customers, so the majority of Meblepumo.pl customers, want to buy products in a simple and quick way. Hence, in Meblepumo.pl we can find configurators, sets or product collections . All this is to make it easier for customers to make a purchase decision. "Through the years of experience we know that the picture and the exact product description are the basis for our product presentation. It must be comprehensive and specific, so a customer does not get lost in the rush of information. Use of variants must be properly balanced and tested both by us and our customers. Usually simple color versions are selling best. The more advanced the variants, the more difficult the product choice." - say Violetta and Tomasz Lisoń.
Example of using products in the setin Meblepumo.pl
One of the biggest challenges an onlie furniture store has to face are the returns and complaints. IdoSell provides dedicated return modules and complaints (RMA). Each store can use them and adjust them to their own requirements. "In our business, the complaint process is just as "heavy " :) as products. Most often we send counterparts for damaged parts to our customers and the process closes. By introducing a new layout, IdoSell has implemented a new complaint module, at the same time modernizing the RMA module. We simplified it to the maximum, so that most customers are using this mechanism. We are in the testing phase, I think it will make our everyday work easier, and the customers will be satisfied." - say Violetta and Tomasz Lisoń.
Thanks to multishop, meblepumo.pl manage their 2 stores within 1 administration panel. The second store conducts sales on the British market and tests dropshipping sales. So far, we conduct sales through http://furniture-shop4u.co.uk/. This is our additional sale, but it is constantly being developed by our partner. We are also trying out dropshipping sales with our partner - from our platform to their newly opened platform. We are in the testing phase. As usual, something new is born in pain and we still have to wait for effects." - say Violetta and Tomasz Lisoń.
Interview with Violetta and Tomasz Lisoń
IdoSell: You have been based on the IdoSell since 2010! How do you evaluate our system system after 7 years? Which of IdoSell solutions are you most satisfied with?
Violetta and Tomasz Lisoń, meblepumo.pl: The beginnings of cooperation were difficult, since IdoSell development was so dynamic that a small number of people could not keep up with the fast response when launching the platform in our company, but we managed and are still functioning today. We have been on the e-commerce market since 2008. Our first store was set up on the platform of competing company, but the potential of our development on that platform at that time did not allow us to spread our wings in e-commerce. The IdoSell system proved to be a better, more organized and more automated system at that time. During the 7-year period, IdoSell developed significantly, and our company did too. We are fully committed to using different IdoSell solutions . IAI Bridge, through which we combine orders, warehouses and all accounting, is very helpful. This gives us the ability of quick customer service along with settlements. We also use the automatic auction listing option . IdoSell enables handling several stores within a single administration panel, we are also starting with a dropshipping model in a recently established UK platform .
IdoSell: You work in a very interesting furniture industry. In most cases , your customers are very demanding. In order to meet their expectations, you offer different types of variants, or configurators, for example patterns or colors of furniture, as well as product sets. How do these features improve your customers' satisfaction level and what is the impact on sales?
Violetta and Tomasz Lisoń, Meblepumo.pl: The furniture industry is very complicated :) - each piece weighs quite a lot. It is not easy, as every day you need to lift out a dozen tons of products to ensure fast delivery. Warehouses also require a lot of space. And everything starts with a customer, who we try to present with the best products. ''"Through the years of experience we know that the picture and the exact product description are the basis for our product presentation. It must be comprehensive and specific, so a customer does not get lost in the rush of information. Use of variants must be properly balanced and tested both by us and our customers. Usually simple color versions are selling best. The more elaborated the variants - the harder it is for the customer to choose any product.
IdoSell: You use many integrations, sell in auction systems,price comparison sites or Google Shopping. Which other integrations do you use and how do you assess these integrations in the context of your business?
Tomasz Lisoń, Meblepumo.pl: as I mentioned earlier, integration processes between IdoSell and other systems such as listings, price comparison sites or affiliate networks constitute seamless connections. If they are not upgraded by external systems, they work flawlessly.
IdoSell: What is the recipe for success in your industry?
Violetta and Tomasz Lisoń, Meblepumo.pl: The recipe for success in our industry, and probably in other business branches, is the constant development of the company, the introduction of innovations by constantly improving the quality of products and services offered - all in order to ensure that our customers are satisfied with their purchases. The second issue is a professional deal from companies which products we are sure of. A properly selected team of people, namely the company, should take care of it .