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Easy migration to IdoSell. Personalise your URL and increase your position in Google

Transfer your shop to IdoSell and don't worry about the position you've previously achieved in Google search. It'll stay the same, and thanks to IdoSell tools you can easily improve it. Check how quickly and for free you can move your shop to IdoSell and not lose your positioning in Google.

The key element of migrating an online shop to a new e-commerce platform is to properly configure 301 redirects of old addresses to new ones. This step is important because if you don't do it correctly, you can lose high Google rankings.

At IdoSell we have gone a step further. Now you can define the URL for each product, menu item or blog post yourself. What's more, the address you choose will not be a redirect. It will be a direct address. This means that entering the link will return the HTTP 200 code (which indicates success). This is better seen for positioning than simply adding redirects (301).

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Personalise the URL for each item

A URL is the string of characters that appears in your browser window when you are on a particular website. Above all, the URL should be short, as well as understandable and unique. This is important both for your customer, who is more likely to click on a friendly link, and to aid SEO efforts.

The URL of the commodity in the IdoSell shop shall be set in the tab under Marketing and SEO. The commodity link is defined for each language available in the shop. After the initial setting of the custom URL, the default commodity address shall be changed.

After saving the form and entering the customized URL, the server shall return the code 200 (OK). The auto-generated link that previously led to the commodity shall have a redirect set (301) that directs to the defined address.

You can return to the URL, which is automatically generated, at any time.

If you change the URL at least twice, an additional toplayer will be displayed. The system makes sure that the previously used URL does not lead to an empty tab and shows no results.

The system will ask if you want to add a redirect (301) from the old URL to the new one. You can check the list of redirects in the URL section. In the toplayer visible after clicking the link, you can see a list of all addresses that redirect to the given commodity. Here, you can remove selected redirections.

Attention. Changing the URL significantly affects the positioning of your shop. We suggest that you do not make ill-considered changes unnecessarily. If you have doubts whether the current URL configuration is appropriate, use the services of professional companies dealing with the field of positioning (e.g. Traffic Trends).

Replace current redirects with your own URLs

If you've already migrated your online shop to IdoSell, then thanks to the changes in the redirections module, you can quickly replace the current redirections for goods with your own, personalised URLs.

To do this, use the option of mass deletion of selected redirections (via CSV file import). If you want to delete the existing redirections, just enter the delete parameter next to the addresses you want to delete (instead of the redirection code)

In the columns of the CSV table you should therefore specify:
- Source address
- Destination address
- Redirection code/ Redirection type/ Delete parameter (301, 302, frame, delete)

After deleting the redirections, you can assign the relevant URLs to the commodity. The module "Import, update and restore goods from copy" shall be used for this purpose. In the module, you can make bulk changes to the commodity (e.g. assign a URL address). To do so, select the option Update existing commodity.

see how to use the import module

Bulk URL setting can also be done using the API.

Setting the URL for each blog post

You can also set your own URL for each blog post or news item. The relevant fields are located in the entry configuration. Both modules can be found in the menu Moderation/Topics or Moderation/Blog.

Custom URLs in menu items

There is a separate SEO configuration in the menu configuration. An additional link appears when the menu item is a separate page in the shop.

In the SEO configuration window you will find, just as in the case of the blog or the commodity cards, the URL configuration. In addition, meta settings and a new feature: the ability to add a canonical link, i.e. a link that Google considers the most representative.

Canonical link is a so-called meta tag that informs Google robots that the URL is the original (canonical) address and it should be indexed. Thanks to this, in a situation where you have similar content on several subpages, Google will not recognise that there is duplication of content in your shop and thus will not lower your position in search results.

Setting a canonical link in the menu

In menu items that are not main items (have a higher level item above them), you can add a canonical link with a single click. This will avoid cannibalising content on your shop pages.

The option is useful if you have placed similar content on a given sub-page as on a higher-level page. Imagine that you have two subpages with promotions in your shop - one is about the promotion of a selected category and 20% off for the whole assortment. On both pages you put the same text encouraging to use the promotion, but it concerns different products.

If you enable the option of inserting a canonical link, both pages with similar content will not compete with each other for high position in Google ranking.

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