Frequently asked questions about Search Engines Optimization and related topics

Here you can find answers to questions about search engines optimization process, domains, redirections and other related topics.

I'm migrating from a different system. How will this affect positioning?

Moving a store from another system to IdoSell Shop will change the addresses of the individual subpages. The addresses of products, categories, manufacturers will change. This will make the addresses saved by search engine robots stop being true. Stores based on our software are already well prepared for positioning by default (friendly links, variable meta sections with customizable, redirected main domain, optimized page code, etc.). As a consequence, if the store did not put in special effort and work to position the store, the transition to the new system will not significantly affect the decline in the various search engines, and after some time the effect may be better than the previous one. If a positioning campaign was carried out and special search engine optimization activities were performed, we propose to compensate for the negative effects of the changes. We do this by setting the redirection based on the rules for building references to products and categories in the previous system. This will make the old addresses preserve their importance and give the time for new addresses of the products to be indexed in the search engine directories.
Our observations indicate that the stores after moving to IdoSell Shop gain in terms of positioning in the long run.

Is adding canonical links supported at IdoSell Shop? If so, what are the rules for adding these links?

Adding canonical links is supported by IdoSell Shop. The canonical link information is added in the head section for the pages:

  • News (news)
  • Shop pages (terms, help, info, links)
  • Product cards,
  • Search Results,
  • Page navigation.

Here are the general rules of the canonical link mechanism:

  • The canonical link for the above pages will be added when the user navigates through the https
  • The canonical link for the above pages will be added when a user navigates through a domain other than the store domain,
  • Canonical links have the same form as in google sitemap,
  • For search results page, the canonical link will not be added when the search results are not on one page (the number of results is greater than the one displayed on the search results page).
  • For the search results page, a canonical link will be added when the search results are on one page - even if the sorting type or filter parameter is changed,
  • If canonical form can not be established, then the canonical link is not added, eg when the filtering is done on two features at the same time, we have two different links: for the first or the second one.

Note: In addition to all goods in the group, you can insert a canonical link indicating the first item in the group. You can do this for example on the product cards by clicking on Display Settings in the Product Group.

What is the frame redirect code?

This is a code that allows you to add a redirect in a frame by importing a CSV file.

What is a 301 redirect?

301 ( Moved Permanently ) redirect is used to redirect from one web address to another. It is very often used by webmasters and positioners because it is correctly interpreted by both browsers and search engine robots such as Google.

Most often 301 redirects are used when moving a site from one domain to another. This way you will not lose links to your old domain, and the search engine will be redirected to the new domain and will also move the Page Rank.

However, this is not the only use of the 301 redirect. It is also often used when optimizing your site to set up redirections from www to www and vice versa. This is done to redirect links leading to different versions of the address (www / without www) to one selected. At the beginning you should decide what address we will promote - whether with www or without - and use links for a selected version. However, users can use links in both versions, so it is worth setting such redirect.

What is the 302 redirect?

Redirect 302 (move temporarily) is indicating a new, temporary location of a content available at the current address. Redirect 302 notifies the search engine of the temporary transfer, and therefore does not move the PageRank and the position of the site to selected key phrases. This type of redirection is used, for example, for maintenance work on the website. During this work, the current web address may be redirected to another location with a temporary page copy.

Addresses that are redirected through redirect 302 are still being checked and taken into account by search engine robots.

What is a robots.txt file and how to configure it?

A robots.txt file is commonly used in positioning (indexing) pages. This file can be created in a basic text editor (eg. Notepad - MS Windows, TextEdit - MAC OSX).

The simplest form of a robots.txt file is:

User-agent: *
Disallow: /

The first line defines which search engines and their robots are concerned. Symbol * means global setting (entry concerns ALL robots).

The second line indicates the exclusion from indexing. Disallow entry: / means that all domain content is not to be taken into account when indexing.

Disallow:

Means that the entire page, including all subpages, will be taken into account when indexing.

If you want to disable only the directory (path), you can type after the / character followed by /:

Disallow: /directory/

The following entry:

User-agent: *
Disallow: / directory /
Disallow: / photos /
Disallow: /file.html

blocks (for ALL robots) directories / directory /, / photos / and a file /file.html/.

Reverse directive to Disallow: to Allow: (indicates robots to index the given paths).

You can combine indexing rules for different robots within a single robots.txt file. For instance:

User-agent: *
Allow: /

User-agent: GoogleBot
Disallow: / directory /

This means that for indexing the Google search engine, the path /directory/ path will be blocked, so for other robots not - the rest of robots will index the entire page.

Between the entries, one free line should be inserted.

A list of robots is available at this address: http://www.robotstxt.org/db.html

Is the site map created by the system or do we have to create it on our own?

Site map - more specifically Google sitemap file - is created by the system and its sending to Google occurs by notifying the search engine robots about the location of the file.

If your store has a second, mobile version, a separate mobile site map is created.
Learn how to send a sitemap.

How mobile pages are handled for duplicate content?

In order for web search engines not to recognize the second mobile version of a page for duplicate content, each sub-page of the mobile store points to a canonical version of the page.

In addition to the canonical link, each subpage of the normal version of the store has an alternate link to the mobile version, which indicates that the second version of the site is dedicated to portable devices and should not be treated as duplicate content. A link to the mobile version is also provided in the sitemap.

What effect does positioning have on inactive links due to deletion or temporary hiding the item?

If the item is deleted, the system sets the 301 redirect to the home page by default. This setting can be changed to error code 404 without redirection in the section 'MODERATION> SEO - Search Engine Optimization> Behavior settings for products removed and hidden on page.3.39

If the item has not been deleted but is hidden from customers, the system returns the 307 error code redirected to /noproduct.php page by default. Code 307 informs you of a temporary redirect. This setting can be changed to error code 307 with redirection to homepage, or 404 without redirection in section MODERATION> SEO - Search Engine Optimization> Behavior for Deleted and Hidden Items in Front of Customers.MODERATION> SEO - Search Engine Optimization> Behavior settings for products removed and hidden on page

How to block, or change the speed of indexing by search engines such as. Twenga.com?

If the specific search engine slows down the server, it means that it generates calls to the store page too often. To reduce the number of calls generated by search engine robots, use the file available in the MODERATION> SEO - Search engine optimization> File /robots.txt content'

You can add a 'crawl-delay' directive, which will tell search engine robots what time must pass between subsequent calls (the time is given in seconds). The directive can only affect one search engine, it can also refer to all search engines that support 'crawl-delay'.

  • Example for one search engine use - Twenga.com

User-agent: TwengaBot-2.0
Crawl-delay: 120

  • Example of use for several search engines - MSN and Bing

User-agent: MSNBot
Crawl-delay: 120

User-agent: bingbot
Crawl-delay: 120

  • Application example for all search engines that support 'crawl-delay'.

User-agent: *
Crawl-delay: 120

However, it should be borne in mind that the use of crawl-delay for all search engines can affect the indexing speed of the shop pages in popular search engines such as Google.

Note: We do not recommend setting crawl-delay values ​​greater than 1 for Google robots. If googlebot slows down the server where your store is located, go to Google Webmaster Tools where you can manage the frequency of calls in the 'Site Settings' tab.

Prędkość indeksacji w Google

Can I add redirects from addresses that differ only in uppercase? By adding a new redirect I get the message "This redirect already exists"

If you want to create redirects from source addresses, for example /MyPage and /MYPAGE to the specified destination, then you need to change the way the redirection mechanism works to differentiate letters of different sizes. Use 'Treat source addresses of different letter size as separate' option in ADMINISTRATION / Manage domains and shop's system services / Redirections and launching pages in frame / Settings . When enabled, the redirection feature will allow you to add pages as in the example.