Here you can find the answers to frequently asked questions regarding ecommerce set up, goals and general performance of Google Analytics for IdoSell Shop.
Collection of demographics and interests data of users is not active by default in the tracking code. To use these reports, go to the MARKETING\Www statistics\Configure Google Analytics and set the Support for Google advertising network to yes.
Improved links analysis is activated by default for customers using the integration in MARKETING\Www statistics\Configure Google Analytics. To enable it in Google Analytics, you have to:
If the option of assigning improved links is active, Analytics report in the page content will load longer than without an active option.
The benefits of improved link analysis are:
Apart from changes in the configuration of your Google Analytics account described above, you should tag internal links in your online shop. Thus, the report will be able to distinguish clicking on the "Contact" link in the top menu on the page, from clicking on "Contact" in the footer.
You can tag your links in two ways:
Shop page is shown as the source in a situation where the main domain is www.myshop.com and in case of SSL connection (when placing an order) uses a Wildcard certificate for a technical domain, for example www.myshop.idosell.com. In case of such configuration, while placing the order a user is redirected to a technical domain from the main domain, which makes the main shop domain the source of the order. The situation can be solved in several ways:
If you do not use any of the above tips, the source of orders will not be recognized properly in reports such as Google Analytics.
The upgrade process can take up to 48 hours.
One of Universal Analytics capabilities is not only to tracking online shopping, but also offline, for example in a brick-and-mortar store or over the phone. Currently, offline tracking functionality is not supported in the IdoSell Shop panel.
Activating Enhanced Ecommerce tracking in Universal Analytics in IdoSell Shop is very simple and comes down to its activation. You can do it in MARKETING / WWW statistics and remarketing / Configure Google Analytics, turning on Enhanced Ecommerce tracking in Universal Analytics. Remember that it is also necessary to activate the service in the Google Analytics panel. Instructions can be found below.
Yes. Service activation is necessary. Simply follow the instruction below:
NOTE: For the purposes of the Enhanced Ecommerce, all stores have a prepared mechanism to identify three steps of the Checkout process, of which only the initial two should be named in the Google Analytics panel. The name of the last step is imposed by Google Analytics - in the Checkout Behavior Analysis report it will be visible as session with completed transactions.