A multitude of different devices makes it more and more difficult to design a website which will display perfectly regardless of the device from which it is accessed. How to combine an attractive design with usability of a webiste displayed on smartphones, tablets, laptops and big computer screens? Responsive Web Design is the answer to this question. This technology is a universal answer to a modern world's needs. A shop using RWD is clear and functional on each screen size.
What characterizes RWD is an automatic change of the website basing on the size of the screen. Therefore, the layout will be displayed in a perfect way regardless of the device. There will be no need to minimize the page manually or to scroll it from right to left. These aspects are definite assets however, when making a decision, it is worth to take all the aspects of RWD under consideration, of course including your individual needs:
Responsive Web Design is undoubtedly a sign of professionalism. Your brand is viewed as modern, customer friendly and on a high level. It is, therefore, a great choice if you sell exclusive products and you are in possession of high quality pictures but at the same time, you do not need to apply too many gadgets, like pop up notifications, calculators, etc. These elements become useless if we deal with a smartphone screen.
Responsive websites are perfect for: fashion, health, beauty, books,etc.
If you apply long product specifications, parameters' comparisons, detailed manuals, untypical navigation and not standard product search in your shop, it will not be possible to apply the same functions in a responsive design, or implementation of such options will be very expensive.
Designing and later updates of a responsive website will be more expensive than designing a classic website in a fixed, specific width. If you want to cut expenses at the beginning and during maintenance of your shop, we advise you to check alternative solutions for a website in RWD.