IdoSell Shop now supports a new standard - One Page Shop (OPS), which works like a product landing page with full online store functionality. It is perfect for seasonal promotions, or selling flagship products from a specific brand. One Page Shop is also perfect for bringing new products to the market, by exposing them on their own, dedicated shopping page.
A marketing campaign promoting a single, unique product should culminate in making it as easy as possible to purchase. You want to avoid any unnecessary distractions. All the meticulously planned and carefully designed ads, social media entries, targeted mailing campaigns etc. should lead your clients to one place – a place that helps convince them to make the purchase. It usually is an attractive landing page with an option to be transferred to a shopping basket where the product can be actually bought. How do you make this process more streamlined? Turn your landing page into a fully functional shop, complete with a quick checkout process – all this is possible with One Page Shop.
A marketing campaign can only be called effective when orders start coming through. It is therefore important to make sure all related purchase funnels work as intended. Let's have a look at a simple example of email marketing. Today over half of emails are read on mobile devices, which is why making sure that target site actually works on such devices. A customer clicking on a marketing link is not of much worth to our business, if we do not let them make the purchase. A One Page Shop is therefore perfect for such campaigns - it is quick to set up and thanks to its simplicity, very attractive and easy to use.
If your offer consists of a single product, or a product in a few different versions, your online store will not require elements such as a complex navigation, product filters, advanced search, etc. In such case, it is best to contain the message to your customers and a product presentation within a single, main page. With One Page Shop you can present your product description and pictures, its price, opinions, etc., and give your customers the ability to choose its parameters (e.g. size). The entire checkout process is streamlined, safe and does not require a page reload.
Although it looks and feels simplified, One Page Shop functionality is in no way restricted