Graphical elements such as Toplayers and Widgets are a universal solution for online stores aiming to draw attention of customers to some specific information or encourage them to take some action.
In today's world, mobile devices constitute one of the most important features of e-commerce. According to the Q2 2015 Criteo Mobile Commerce Report, 14% of e-commerce transactions takes place on mobile devices and almost 50% of transactions is carried via applications dedicated for smartphones. You should therefore consider whether displaying Widgets on mobile devices makes sense, as they can overshadow the whole screen and can make your shop more difficult to use.
We have prepared a dedicated solution for shops using RWD templates. You can easily configure certain elements, such as toplayers, to only be displayed on larger screens, such as PCs or tablets, and remain hidden on smartphones.
It is however possible to make such elements visible on smartphones – the presentation of your online store is entirely up to you.
We also improved page loading times for stores with many Widgets, Toplayers, etc. (which could often make it slower) – by only loading such elements when everything else on the page is ready.
Technical notice: HTML snippets loaded asynchronously are not visible to search engine crawlers, which can have an impact on your shop's website positioning. You should therefore make the decision which snippets contain important information and load them synchronously, and configure the remaining ones for AJAX.
The new functionality is available with the latest templates. It may be necessary for you to update your shop templates to the newest ones from the STANDARD collection.