In IdoSell Shop, on a daily basis, we handle hundreds of thousands of on-line orders generated by thousands of our clients. Everything that we describe in this section really influences the Polish and the Global e-market.

Blog - IdoSell Shop online stores (October 2012)

30 October

Conversion and cost-effectiveness analysis for e-mail marketing campaigns

The on-line stores gained possibility of checking cost-effectiveness of e-mail marketing campaigns. We are not talking about the opening rates or "click" stats, but the real cost-effectiveness of your sale.


29 October

New mechanism to inform about product availability

When we buy things like clothing or footwear, nothing can anger us as much as our size lacking in store offer. Because constant observation of the store is impossible (not to mention: rather tiresome), good on-line store should offer a special notification mechanism, which allows a customer to be informed about product availability. This mechanism often allows to increase sales. New version is not favorites-based (required to sign up to store and add product to the list of observed products), but allows to subscribe to a special one-time notification (which does not require to create account in store).


27 October

Deloitte Fast 50 2012 ranking confirms our quick growth

442% of revenue growth in last 5 years secured our position in Deloitte Technology Fast 50 Central Europe 2012 ranking another years in a row.


13 October

Individual discount codes in every e-mail or SMS

The on-line stores were equipped with another very powerful marketing tool - possibility of generating individual discount code and sending it by e-mail or SMS.


8 October

Toplayers and Widgets

These 2 strange names from e-marketers slang are - in truth - very much needed mechanisms used at almost every modern webpage. Toplayers are tabs/windows opened "above/hovering" the store and widgets are additional "boxed" information sliding from the page side. This simple - seemingly easy to create - is very work-consuming when it comes to programmatic skills required, if you want to display your message professionally, not to loose customer, but to acquire one. The allows you to both create professional-looking toplayers and configure them properly (to whom, when and on which pages toplayers and widgets are displayed).


8 October

IAI POS 2.1 - now allows to control the cash balance and account your cashiers for it

IAI POS is the only application available on the market that combines stationary stores with on-line stores cloud. We have just published the 2.1. version, which introduces solutions well-known from professional cash-register systems - possibility of controlling the cash balance and account for it. It is the basis of checking the cashiers' and sellers' work.


2 October

New server load stats

Average server load monitoring tool has been equipped with new functions. It now allows to observe loads for every server separately (when it comes to multi-server plans), consists of only three colors now (green - good, yellow - slowdown, red - critical slowdown). In addition the enhanced module will send messages and tips, if the server works too slow.


1 October

IOF 2.4 - brand new version of offer sharing format

Version 2.4 of IOF format has been published. New version brings changes in parameters support. Dictionaries.xml file was removed from the specification (it's obsolete) and replaced with parameters.xml. Additional culture-specific information were added (e.g. format of numbers).