With Facebook Product Ads, you can present your customers with a specific offer on Facebook, which is based on a pre-generated list of products and intelligence data gathered by the Facebook Pixel Code installed in your shop. This modern, new social media functionality, which integrates Marketing Automation principles with Facebook, allows you to present your products to the internet community quickly and efficiently.
After installing the pixel code in your shop, Facebook users' behaviour (viewing products, buying, adding them to the basket etc.) will be tracked. Later, when visiting Facebook, those customers will be presented with tailored offers enticing them to return to your store. List of products presented to them will be based on their history in your shop. The entire list of products available for Facebook is generated by your shop, in the Facebook Product Ads format, automatically.
Facebook emphasizes that this new marketing method gives shop owners access to multiple tools for making their communication with customers more personal. It is possible, for example, to make certain products, such as the most popular amongst all customers, or those bought most recently, stand out in the ad. You can also manually configure:
Once your ads are live, you can monitor the number of conversions they generate. To do so, go to the Facebook ad manager and define a view based on your specific needs.