Ombre.pl has been conducting sales through IdoSell since October, 2016. Ombre.pl followed the same path as many other online fashion businesses. They were selling on marketplaces, then through PrestaShop – an open source solution. Yet, they have never stopped growing and always wanted to be the best. Thus, they are even more happy with what they managed to accomplish with IdoSell. Recently we broke the record – the time between placing an order and preparing the parcel for shipment was 16 minutes! It is an amazing time, taking into account the number of incoming orders – for our customers it is a clear sign of a trustworthy and fast shop.
Changing the e-commerce system is often a huge challenge. Still, in order to move forward it is important to take some risks. Ombre.pl has already been a well-known and experienced business. What did they pay attention to while looking for a new ecommerce solution and why did they choose IdoSell? Opinions of current IdoSell customers were one of the most important factors we considered while choosing an ecommerce platform. We wanted to entrust the support of our online shop to experienced people, making sure they will take full care of its security - Agnieszka Romanowicz, Ombre.pl marketing specialist. Thanks to automation of many tools and processes, IdoSell helped the shop develop. IdoSell greatly facilitated our day to day work, and made it possible to get rid of millions of additional tools while enabling us to focus on new goals – she adds.
Ombre.pl shifted the energy from IT matters to facilitating their customer experience. How to become better for men buying clothes online? Paradoxically, the shop has to have a bit of a feminine touch. Complicated male-female relations constantly amaze us, but it does not mean changing our assortment. It means changing the message conveyed through the shop, building narration and having a dialogue with men looking for advice. It can be extremely important while shopping for clothes suitable for a first date. Of course we also have to bear in mind that women also buy clothes for men.
Lookbooks were the perfect choice for Ombre.pl to inspire customers. Agnieszka Romanowicz stresses the fact that this feature enables showing all stylistic possibilities. The online shop was meant to become a place, where men could ask about certain looks. Men often ask us for advice concerning creating a given look. Clothes are meant to create a certain effect. e.g. to look good while meeting a woman. It is not just our idea – it's a fact. Lookbooks are of great help when shopping online' – says Agnieszka Romanowicz.
Metaphorical freeing of energy has a technological background. IdoSell aims at automation of repetitive tasks, which is based on the belief that computers can do certain things better and cheaper than humans. The shop uses IAI Bridge – an additional application which synchronizes stock levels and prices with ERP systems. Such integrations did not work correctly in our previous ecommerce system, which led to problems and increased the workload. Now, as Agnieszka Romanowicz says, they can focus on different matters, because everything happens automatically and customers receive parcels in the blink of an eye.
We love such case studies – they prove the real value of IdoSell solutions. We want to congratulate Ombre.pl and we wish you all the best!
Agnieszka Romanowicz, Ombre.pl: Every action we take influences our overall brand image. The most important thing is to define the target customer group. Our customers are predominantly young men and, interestingly, women. Thus, although we aimed at male customers first, with time we turned to female needs more.
One of the most crucial roles in perceiving a store is played by marketing and customer service. Things like the initial messages received by customers – thanks to them they know about special offers and can solve problems they might encounter. Believe us, modern customers are demanding and they expect the shopping process to be as easy as possible. They also expect their order to be delivered lightning fast – it is yet another important factor while building customer-shop relations. Recently we broke the record – the time between placing an order and preparing parcel for shipment was 16 minutes! It is an amazing time, taking into account the number of incoming orders – for customers it is a clear sign of a trustworthy and fast shop.
Another important thing is shop's functionality, its layout and offered possibilities. Customer reaction to the aesthetic value of the shop is crucial – it is a prism through which customers view the whole company, being able to assess whether it is professional and trustworthy. We wanted our shop to look modern. Emotions evoked in customers by the brand image influence their perception of the shop.
IdoSell: Running an online clothes shop is a challenge – especially ones dedicated to male fashion appear to be a difficult matter.
Agnieszka Romanowicz, Ombre.pl: Fashion industry is difficult. It is extremely competitive and demands perfection on different levels. Detailed product specifications are not enough. We have to make sure customers simply know that the purchase in our shop is perfect for them. We take meticulous care of lookbooks, high-quality photos and provide the best customer service possible. It may be hard to imagine how much a little detail on a photo can influence sales.
IdoSell: Every system has advantages and disadvantages. How do you compare IdoSell to previously used systems?
Agnieszka Romanowicz, Ombre.pl: The main reason for changing the ecommerce system was our need to have a stable, well-built shop with a professional support. Opinions of current IdoSell customers were one of the most important factors we considered while choosing an ecommerce platform.. We wanted to entrust the support of our online shop to experienced people, making sure they will take full care of its security. Thus, we chose IdoSell – we have never regretted this decision, as the SaaS model appears to be a perfect solution for us. IdoSell greatly facilitated our day to day work, and made it possible to get rid of millions of additional tools while enabling us to focus on new goals. Of course the beginnings are always hard. IdoSell is a big e-commerce platform, we keep larning new things every day, discovering many useful features.
IAI-Shop.com: Which IdoSell tools do you use every day?
Agnieszka Romanowicz, Ombre.pl: ((/bridge/functions/ IAI Bridge)) is definitely the most valuable tool, which facilitated out work to the greatest extent. Thanks to IAI Bridge we do not have to worry about stock levels and product prices synchronization, what was problematic in the previous system. Now everything happens automatically and thus, we avoid making mistakes and become more effective.
IAI-Shop.com: Your store puts a lot of focus on ((/functions/products/collections lookbooks)). Does this feature increase your sales?
Agnieszka Romanowicz, Ombre.pl: ((/functions/products/collections Lookbooks)) are more complicated than it might appear. What is a lookbook? It is, first and foremost, inspiration and advice on how to match certain outfits. We want to show men that a shirt does not have to be worn with a suit, and a sport blouse can be worn outside the gym. It's all about stylization possibilities. It is a moment when a product can take on a new meaning. Does it influence sales? Yes, but it influences male perception more. Lookbook helps explain a given trend and idea to a customer. Nowadays a customer not only expects an easy transaction, but is looking for something more – lookbooks are a great tool to present a store as one with unique ideas for clothes. Men often ask us for advice concerning creating a given look. Clothes are to create a certain effect. e.g. to look good while meeting a woman. It is not just our idea – it's a fact. Lookbooks are of great help when shopping online