In order to meet the needs of our clients, we decided to extend the existing predefined url structures with new predefined templates.
Existing solutions, in accordance with applicable standards, based on a catalog for the website language and using the so-called directory for the page type, we supplemented with the structure version: without .html
The use of "friendly links" is an important element of functional navigation in the online store. Properly prepared url address structures positively affect the transparency of the site from the point of view of both the client and the search engine crawlers.
You can change the link structure in the MODERATION / SEO - Search engine optimization / Friendly URL structure settings for pages in the store section.
A shop using "friendly links" is more logically organized and intuitive to navigate. Eliminating unnecessary parameters of the .html extension type allows you to easily remember products of interest to the customer, return to them and, as a consequence, convert them.
Well-prepared friendly links will help you achieve a better position in search results and will also be better presented during the promotion of the store, e.g. in social media.
If you decide to change the structure of friendly links, take into account the following elements that affect the visibility of the change in your store:
'Remember!' By switching to building a structure of friendly links for the store, you are changing the setting very important for the SEO optimization of your website. Before you make a change, we suggest that you confirm your decision to switch the structure of friendly links with the person responsible for SEO optimization of your website or our partner, the agency `` Traffic Trends '', which specializes in SEO optimization of e-commerce websites.